BBC One melt hearts with their new Christmas Ad

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Last week (Nothing like delayed article releases!) BBC One launched a new Christmas advert in what could be described as an early Christmas treat.

The two-minute film follows a young girl who practices a dance routine for her schools yearly Christmas talent show. As she practises her dad, a seemingly single parent, is shown to be constantly working, never having time for his daughter. That is until the pinnacle moment when the young girl develops stage fright and her dad steps in to do what dads do best… Dance in time with his daughter, with incredible synchronisation and…. okay so that never happens, but it’s still amazing to watch!

Working on the production with BBC Creative and Blinkink were puppet makers MacKinnon & Saunders (Wes Anderson’s Fantastic Mr Fox and Tim Burton’s Corpse Bride and Frankenweenie), set builders Clockwork Frog, Lead Animator Dan Gill (Wes Anderson’s Isle of Dogs and Charlie Kaufman’s Anomalisa), Director of Photography Toby Howell (Fantastic Mr Fox) and the lead CGI artist was Rune Spaans (Trollhunters)’.

Justin Bairamian, Director, BBC Creative says:

“We’re delighted to have formed a world class team from across the industry to create this film. It’s BBC Creative’s first BBC One Christmas campaign, so we very much hope it lands well with audiences.”

The soundtrack for the campaign has been provided by Clean Bandit featuring Zara Larsson with Symphony, and it was specially re-arranged by the award-winning producer Steve Mac.

The animations creation has followed in the footsteps of the infamous Bear & The Hare, created by John Lewis for their 2013 goal setting Christmas advert, by breaking new bounds of animation and incorporating two techniques in one go. The majority of the video was shot using stop motion and puppetry, while the faces utilised CGI in order to produce the expressions and movement.

Elliot Dear from Blinkink says:

“The story is about an emotional connection between a girl and her dad. We wanted to make a film that had the charming, handmade qualities of stop-motion animation, the tiny imperfections that let you know it’s been done for real. The aim was to combine this with CG animation, which we used for the faces, in order to capture the tiny nuances of human facial expressions, enabling the characters to be very emotive without the use of dialogue.

Additionally to the animation the BBS have released a ‘making of film’ where BBC presenter Chris Clark visits the set to find out more

What did you think of the advert? Let us know in the comments below (Rhyming for life!)

 

 

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